Moataz Mukhaimer

Strategy & Finance Architect

Helping SME Leaders elevate strategy, growth & investment readiness

Value Creation Advisor

Podcast Host

I partner with Leaders to Fix strategy,

financial performance,

growth and investment readiness

challenges for SMEs

Challenges I Solve

Many SME Leaders Face The Following Critical Challenges:

Growth feels stuck despite effort and activity

Financials don’t tell the real story or guide decisions

Strategy and execution are disconnected

Pricing decisions are an afterthought, random & reactive

Investor readiness is unclear and conversations go nowhere

My Unique Role

For more than 20 years I’ve worked with CEOs and founders across the MENA region to address these challenges by:

Turning strategy into measurable performance

Creating financial clarity that supports smarter decisions

Positioning your business for investment and long-term value creation

My Approach: Diagnose + Architect + Execute & Measure

“I take pride in my values of trust, excellence, & collaboration”

Core Solutions

Strategic & Growth Advisory

Many CEOs know something isn’t working, but can’t pinpoint why. Growth stalls, priorities keep shifting, teams execute without alignment, and the numbers tell a different story than the narrative. Leaders often feel they’re solving symptoms instead of the real problem, and strategy becomes a collection of initiatives rather than a clear direction.

That’s where I come in. I help founders and senior leaders cut through the noise by diagnosing what’s actually holding the business back, not just what’s visible on the surface. My approach starts with grounded situational analysis—listening deeply, understanding context, and connecting financial and non financial signals. Because in my experience, almost every strategic issue shows up in the numbers long before it shows up in the boardroom.

What you get isn’t theory or generic consulting. Together, we define strategic priorities, translate them into measurable 1–3 year objectives, and align resources around what truly moves the business forward. The result: a focused roadmap with clear ownership and execution discipline, so strategy stops living in presentations and starts shaping performance.

Ready to take your company to the next level? I offer 1:1 coaching, training, and advisory. Book your free assessment call to make sure we select the right service for you.

Schedule a call today

Financial Performance & Decision Support

For many CEOs, the numbers are clear, but the meaning behind them isn’t. Revenue grows without cash, margins fluctuate without explanation, and financial reports become backward looking instead of driving decisions. Leaders often rely on estimates, assumptions, or gut feel because the business lacks a model that tells the truth before problems hit the P&L. The result? Slow decisions, unclear priorities, and missed opportunities.

I bridge that gap. With over 20 years of strategic and financial advisory experience, I help founders and senior leaders turn financial data into clarity, direction, and confident action. My approach goes beyond reporting; I build decision ready insights through deep analysis, financial modeling, and scenario planning. We identify the real drivers of performance, stress-test assumptions, and quantify the impact of every strategic move before it happens.

You get a financial engine that supports—not slows—growth: a dynamic model aligned with your strategy, visibility on risks and cash requirements, and ongoing support as the business evolves. The outcome is simple: faster, smarter decision making, stronger leadership alignment, and a financial foundation that enables sustainable growth instead of restricting it.

Ready to take your company to the next level? I offer 1:1 coaching, training, and advisory. Book your free assessment call to make sure we select the right service for you.

Schedule a call today

Investment Readiness & Value Creation

Many businesses delay investor conversations because they’re unsure of their true value—or they enter negotiations with numbers and narratives that don’t stand up to scrutiny. The challenge isn’t only what the business is worth today, but whether the financials, strategy, and leadership readiness are strong enough to attract the right investor on the right terms.

I help founders navigate this entire journey from start to finish. My approach combines strategic analysis and financial rigor to deliver valuations that are honest, defensible, and aligned with where the business is heading, not just where it has been. I assess both the business fundamentals and financial performance, uncover value drivers and risks, and translate them into a clear, evidence-based valuation.

But valuation is only one piece. I prepare leaders for investment by coaching them on mindset, refining the investor story, strengthening the financial model, and supporting financial due diligence. Throughout the process, I act as a trusted advisor, ensuring you enter discussions with confidence, credibility, and control. The result: clarity on current value, a roadmap to increase it, and a smoother, more strategic path to securing the right investment.

Ready to take your company to the next level? I offer 1:1 coaching, training, and advisory. Book your free assessment call to make sure we select the right service for you.

Schedule a call today

Pricing Framework & Revenue Optimization

For many CEOs, pricing feels like guesswork, either too high and growth stalls, or too low and profitability disappears. Discounts become the default, competitors set the pace, and teams focus on volume instead of value. The problem isn’t the price itself, it’s the absence of a clear framework that links pricing to strategy, customer value, and the business model.

I help leaders fix that. My approach goes beyond benchmarking or cost-plus calculations. I build a pricing framework grounded in customer value, segmentation, and product economics. We start with a situational analysis to understand the market, competition, and buying behavior, then map value drivers and align them with your offering through product profiling. From there, we define the optimal pricing strategy and model, supported by clear policies and communication.

The result is pricing that drives growth instead of limiting it—higher margins, stronger positioning, and teams confident in defending value, not discounting it. If your pricing feels reactive or disconnected from your strategy, I bring the structure, clarity, and execution support to turn pricing into one of your strongest levers for profitable growth. the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.

Schedule a call today

About


Hello and welcome!

I'm Moataz Mukhaimer, a strategic and financial advisor with over 20 years of experience empowering SMEs in the MENA region. My expertise lies in providing businesses with the strategic and financial advice they need to achieve their goals.

My passion for finance and business began at Boston University, where I graduated with a degree in Accounting and Finance. I continued my education by obtaining an MBA from McGill University.

Over the years, I have had the privilege of working with a diverse range of clients, including small and medium-sized enterprises, family-owned businesses and international brands. I am proud to have helped many businesses achieve success by providing customized solutions that meet their specific needs.

With my extensive experience working in Kuwait and Bahrain, I have gained first-hand knowledge of the region and become familiar with the local businesses. I am based in Amman, Jordan, but often travel throughout the region to meet with clients.


Whether you're aiming to grow your business or simply need strategic advice, I am here to help. With my years of experience and expertise in strategic and finance advisory, I am confident that I can provide you with the guidance and support needed to achieve the required goals.

Reach out if you have any questions or would like to learn more about my services.

About


Businesses don’t slow down because founders lack ambition, they slow down when strategy, finance, and execution stop working together.

I’m Moataz Mukhaimer, a Strategy & Finance Architect with more than 20 years of experience advising CEOs and SME leaders across the MENA region.

I help businesses fix the issues that stall growth, unclear strategy, weak financial performance, low investment readiness, and move forward with structure, confidence, and measurable results.

My background includes a degree in Accounting & Finance from Boston University and an MBA from McGill University, followed by senior roles and advisory work in Kuwait, Bahrain, and Jordan, giving me a deep understanding of how regional businesses think, operate, and grow.

Over the years, I’ve worked with SMEs, family-owned companies, and emerging ventures, supporting them through strategic planning, financial analysis, valuation, growth restructuring, and leadership decision-making. My approach blends strategic thinking with financial depth to solve real business challenges, not theoretical ones.


Beyond advisory work, I share insights through articles, public speaking, and as the host of the “Haki Business | حكي بزنس” podcast, where I explore the realities of entrepreneurship, growth, and decision-making in the region.

If your business is growing but not progressing, if the numbers don’t reflect reality, or if strategy and execution are out of sync — I help you diagnose the core issues, redesign the path forward, and build a business that performs, grows, and becomes investment-ready.

Let’s talk.

Need a strategic soundboard for your next move?

Ready to gain clarity and make stronger decisions?

Ready To Start Your Journey?

Book Your Coaching Sessions Today

Testimonials

Kayed Qunibi

Co-founder & CEO

Dumyah

It was a great experience working with Moataz on developing our financial projections. His expertise in financial strategy and projections was invaluable in helping us chart a clear path forward. Moataz took the time to understand our unique needs and provided a thorough, well-researched financial plan that gave us confidence in our future growth.

Moataz’s professionalism and attention to detail made the entire process seamless, and I would highly recommend his services to any organization in need of strong financial leadership and strategic planning.

Ashraf Al-Qudah
Founder & CEO

TJDEED Technologies

Moataz Mukhaimer served as a financial adviser to TJDEED. His exceptional expertise and commitment were invaluable to our company as we prepared our financial documentation to apply for investment funds.

Throughout his time with us, Moataz has demonstrated outstanding professionalism, time management, and attention to detail. His dedication to delivering high-quality work, coupled with his excellent follow-up, has been instrumental in ensuring all aspects of our financial portfolio were meticulously organized and compliant with investment standards.

Moataz’s comprehensive knowledge and strategic approach have been greatly appreciated by our team. He has shown that he truly understands the complexities of financial management and has guided us with skill and confidence.

Based on our experience, I highly recommend Moataz to any organization seeking a knowledgeable, dependable, and professional financial adviser. We look forward to seeing the positive impact he will undoubtedly bring to any future endeavors.

Tamer Zumot

Senior Program Manager - Jordan

Green Growth & Jobs Accelerator Project

"Moataz Mukeimer brought exceptional expertise and insight to the UNDP-Flat6Labs Green Growth & Jobs Accelerator Project. As a financial subject matter expert, he led impactful sessions on financial scalability and provided invaluable one-on-one mentorship to participating SMEs.

His deep knowledge, practical approach, and dedication to empowering businesses were instrumental in helping SMEs enhance their financial planning and health. Moataz’s contribution significantly enriched the program, and his partnership was a key factor in its success."